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Start a new project, product, and business as a creator to me sometime is the most difficult things due to a number of reasons.

I have experienced all different setbacks ranging from:

  • Procrastination – positioning research as an excuse to not start.
  • Self-Doubt – comparing myself to other creators, who have more resources
  • Fear of failure – avoid that publish button to never fail

In this new video series, the creators exchange I have the opportunity to sit down with Daniel who is the new agency owner and we talk a little bit about how he is bridging the gap of becoming a full-time entrepreneur starting in 2023.

In this podcast explore, how he approached this new opportunity, and essentially how he was able to start regardless of some of the challenges they face.

Today's Guest

Daniel Madden

Daniel Madden is an agency owner that specializes in both photography and video. You can check out his work on his website and Instagram page.

You'll Learn

  • How you can start a successful small business as a creator by and reach ideal clients through content creation and marketing services.
  • Daniel Madden's background as an associate pastor and passion for creativity helped him to find his niche in the business world.
  • You, too, can turn a hobby, like photography, into a successful business.
  • The importance of having a financial safety net and networking with others in the industry to give your business the best chance of success.
  • The value of offering free value, like consistent posting or a free trial, can help build trust and demonstrate your expertise to potential clients.
  • Experimenting with different options and industries can help you find the right fit for your business.
  • Starting your creative journey with a broad range of options and then narrowing it down by specializing
  • Explore options to try new things and get hands-on experience to learn what works and doesn't.
  • Seeking and finding mentors with experience and expertise in your industry.
  • How therapy can be a valuable tool for addressing personal and mental challenges that may arise as you build your business.
  • Asking yourself what you need in the present moment and taking action can help you overcome feelings of stagnation and uncertainty.

Resources

bobby.t – Robert Tyndale

Hey, what's up everybody. So today, we jumped straight into a great conversation about the importance of how you can transition from your day job to kind of your own creative agency. On the creators exchange, I had a great conversation with Daniel, who's a preacher who's right now in the process of opening up his own marketing agency, and I was able to kind of unpack with him some of the methods, processes, and things he put in place to be successful off the gate. Welcome, you're now listening to just bobby T. For those who are not fully aware of who you are, and what you do is why don't you give us a little bit of a backstory about yourself? And what is it that you're currently doing?

Daniel Madden

Yeah, for sure. I was practicing practicing this in the mirror trying to figure out trying to get it. Yeah, I'm honestly wrote. So my name is Daniel Madden. I have recently just opened a business called optical opium productions. And I'm going full time next year. This is a space this is for people who are looking to up their social media game or whatnot for small businesses, people who are just starting out, I promise, my prices won't kill you. That's, honestly, that's one of the spaces I'm really working in and really trying to be more intentional with. Along with that, comes the content creation side of things. Like if you go on my page, you see a lot of photography, I do appreciate photography started as a hobby and turned into an addiction now a business. And then the last addition to things was videography. So I really, I think I've latched on to videography, more than ever, because there's a certain, I don't know, there's a certain weight to the content that you create, when you're able to tell a story visually, and people actually feel and see what you're what you're trying to do. And once they see that, like, Oh, this is what he's trying to say. And they like tell you it, they're like, Oh, I got that. Right. So that's, that's probably the best part of it. So I'm merged those two worlds. And, you know, basically, I'm starting a marketing agency, where I'm able to help small businesses, and whether you're fully established, or you're just starting, kind of get your message out there and get what you want in front of your ideal clients. So yeah,

bobby.t – Robert Tyndale

that's all that I'm doing. Yo, that is so exciting, to kind of hear and understand. And thank you so much for sharing that. And I want to pick up this a little bit of a step back. Yeah. For those because, first off, let me let me preface this. I think a lot of us who have ambitions, when it's around our own small businesses, or on entrepreneur path, or even to creating a side hustle or something like that. I think they are, we're always wondering like, how did you start? How did you first get into the space, but what's important to, to unpack in that kind of conversation is well for yourself, where were you before? You kind of took this leap of faith? Yeah, yeah. It's that experience, like in terms of testing. So can you tell us a little bit about what were you doing for work or for living prior to this? And what did that look like to unpack your sort of creative aspect in that space?

Daniel Madden

Right, right. Right. Yeah. And it's interesting, you use the term leap of faith. Because currently, right now I am a I'm a pastor, youth an associate pastor and St. Albert. I live in Edmonton, and my effective date of resignation is December 31. Of this year, and um, I found I found my creativeness I guess I've always been creative, but I found another medium to truly channel it while I was pastoring. This was probably 2002 1017 or whatnot. I won my first camera. My Yes, I have it sitting on the mantel.

bobby.t – Robert Tyndale

Okay, yeah. Mike, you won your first camera.

Daniel Madden

I won my first camera. Okay. Yeah, Canon T five I at a silent auction. That one of the churches I was working at in. In Hamilton, Ontario was, you know, they're putting on and I managed to sneak away from one of the elders that has a little bit more money than I did. By Ever since then, it's just been a love story that's been writing itself from taking very close pictures and blurred out backgrounds and like, oh my gosh, this is so cool to getting the people in front of the frame. And then it turned from people in front of the frame to what if they were actually moving then video came became its own thing as well. So yeah, that's, that's pretty much where where things started for me. Yeah,

bobby.t – Robert Tyndale

you know, that's so funny, Daniel, like my first like interaction and getting serious with this whole world of like photography or videography kind of came to my clothing store. Right, right, you know, essentially was my first business, we had a lot of fashion, and I needed to take pictures of everything to share online. And it was getting very expensive hiring out so many people. So so like, let me let me try this. Let me get my camera out. Slowly. But surely, through each photo, I was like trying to always get like a certain type of light, I was trying to get a certain type of look and the research and then suddenly, I just had this like burning passion to always dive deeper into this rabbit hole of kind of creating visuals. And so that's, that's so awesome to hear. You kind of experience that similar experience. So as you were progressing, still, you know, practicing your day job, but then also finding this new, like, creative outlet. Was it kind of like, were you ever doing it as a side hustle? Or were you just doing it for just a hobbyist? Like, what was that dynamic? Like?

Daniel Madden

Yeah, so that's a really great question. And so yes, it started off as a hobby for sure. And then it did turn into more people started asking me to, like do things for them? Can you do this event? Kid? Are you capable of doing this and whatnot? And technically, technically, you know, I will neither confirm nor deny if I was paid money. The organization that I work for a highly frowned and what they call moonlighting Right, totally, so. Okay. Yeah, technically, it was just a hobby. That's.

bobby.t – Robert Tyndale

That's interesting. So it's funny, because I think, as we were, as we all progress in different ways around these, you know, patent projects, and things like that, what's also interesting is, I'm sure too, as you had family members, or just close friends and things sort of notice, you starting to always have this camera. And, and, and things are like, hey, well, it's baulas birthday. So you know, can you just take a few shots and just send it to me? Or it's like a family member's event? And then there's like, hey, well, do you mind taking some photos?

Daniel Madden

Yeah, yeah, no, definitely, definitely got a lot of those. And definitely turn some of them down, too. It's not necessarily, it's not that I don't want to help a family member out or do things and I have before, but it's, at some point, like you get more focused and niche down on what you truly love and what you truly want to take pictures of, or do they create content around, and you become so laser focused that like, you don't really see anything else. So like, I mean, a lot of people that around the few people, they're very much so into hiking, and they go in, they see these amazing places, and you're like, Man, you should come and take pictures there. I'm like, that's nice.

bobby.t – Robert Tyndale

It's funny. Last week, I was having a great conversation, one of our mutual friends already, where he was kind of breaking down, which was so smart about how, you know, when he first wanted to penetrate a new space into industry, such as weddings, he started doing a whole bunch of like spec work, work for free. And, you know, I think when it comes to really focusing on a new, nice, new dynamic, it's so important to say no to some of the path work and some of the items that you're sort of seeing because if you don't, soon, your whole portfolio, or your whole body of work will just be focused around a whole space that you don't even care about. And so it's important to say no, that you can kind of say, yes, some of the projects that you're care about or space that you want to kind of get into.

Daniel Madden

Yes, definitely. Definitely. 100% agreement, bro.

bobby.t – Robert Tyndale

Yeah. So as you've now kind of, you know, gave your sort of notice, and on top of that are anticipating that you're gonna be full time in this whole creative space with your agency. I'm kind of wondering can you tell for the people who are who are also in a similar path and have ambitions of one day breaking on their own? What did you do or what are you currently doing to prepare so that then when January hits You're, quote unquote, successful, you're finding leads or find clients, you're working. And you're surviving.

Daniel Madden

Yeah, yeah, for sure. Um, one thing, so for me, that's a little bit different. It's not as open and shut. As you know, like many people say, well make sure your side business is generating at least close to what you're making. So the transition will be a little bit easier. And that would be beneficial if you had a job that didn't have a clause where you could not do anything on the side. But in my case, I couldn't do that. Right. So um, I was actually just talking to somebody about this. So when I decided that, hey, this

bobby.t – Robert Tyndale

quickly interjected, is that somebody kind of like a coach or a mentor or someone that you're kind of getting advice around

Daniel Madden

that? Yeah. So it was actually our mutual friend, or we were just talking earlier today. And the question that I asked myself, is, how much runway do I need? Right? Like, what is a ideal amount of time that I can float myself, in order to make the serious run to the vision that I that I believe that God has given me, you know, they mean. And you know, some people say, three months, three months worth of expenses, six months worth of expenses a year so on. I did, I did a little bit more than that, because I got a family, you know, the mean time, so I gotta make sure that they're good, that quality of life doesn't change that we're not living outside, no cardboard box is Edmonton. It's too cool for all of that. So that's the first thing is to have something to fall back on just in case things don't necessarily go the way that you want it to go. And the second thing that I've been doing is not working as much as possible. That's how I met you. That's how I've met a lot of other people and whatnot, is it's not even necessarily about knowing the right people, but just getting out of yourself and introducing yourself to people. I mean, I was in the coffee shop, and I met a photographer because he had his camera out. And we started talking about our businesses and the businesses that the business that he started. And it's it's not exactly within my comfort zone to approach people. Even though I am a pastor and I do talk for a living. The reality is I rather not if I don't have to. But networking has been a huge thing. And especially going into next year, I'll definitely be leveraging the use of Google ads, the use of ads on Instagram and different things that nature, but, and those are like shortcuts, if you want to call it necessary, but also creating really great content as well for people to consume. And I'm in the process of putting together a lot of things that I want to be able to post on a consistent basis that add value to people that I'm giving away for free. Not saying that I know everything, but I'm just taking you along the journey. So those are the three things that I would say that I'm doing what how long of a runway, do you need networking, and, you know, ads and creating good content?

bobby.t – Robert Tyndale

Yeah, totally. And you know what, I think those are such three foundational pillar pieces. And thank you so much for like breaking them down. And I think you're hitting it right on, it's now too many times we underestimate the value of sort of networking or essentially building relationships with people. People work with people who they like or know. And so, you know, I like I like those sorts of tactics of just showing up and kind of just connecting people. I think, just to add to one of those hacks you said, I think sometimes if you have a camera setup and just literally place it on a table, you'd be surprised how many people just like walk up like, Hey, do you take pictures do you do video? And that will be its own kind of marketing and so yeah, I I have done that so many times and even to restaurants as another quick little hack. Once they see a professional camera on the table, I'm telling you, it's a whole different type of service you get it's a whole like, whoa, whoa, whoa, whoa. What's going on? Yeah.

Daniel Madden

Yeah, that's, that's definitely Roman. And it's interesting because I know for sure that you do a lot of networking, because I actually met a friend of yours that is a banker. He was at my church and his name is Joe. Josh Doherty, and he's like, oh, there's a guy that I need to connect you with. And he said, oh. He's like, Oh, man, he's a great guy.

bobby.t – Robert Tyndale

It's so the Josh is phenomenal. It's funny. Again, in a small, big city, like, half the battle is just showing up. And the more that you just show up to have, again, conversations, but more importantly, just to develop relationships, you kind of never know what someone is doing a year from now, two years from now, five years from now, and they might be that potential clients, they might be that potential position to hire you. And so I've made it like, kind of like a lifelong, perpetual focus of just how do I just build relationships and bring value to people around me?

Daniel Madden

Yeah, yeah. So I'm learning you about God, did you as my mentor it, so I'm letting everybody know. All right.

bobby.t – Robert Tyndale

So as you're kind of getting now closer to sort of your final days, I'm kind of curious if you could tell us a little bit about kind of, like, how did you deal with some of the kind of mental challenges if you experienced Andy, whether that's around imposter syndrome, whether that's around kind of self doubt, or even to sometimes that anxiety that kind of bubbles up? That today? As an entrepreneur, I am constantly feeling those feelings? And so, um, kind of kids, what do you do to kind of deal with some of your, whether it's stress, frustrations, anger, or, or even to just that, that those emotions that can sometimes come up?

Daniel Madden

Yeah, yeah, for sure. Um, if any of you follow me, or if you saw my stories, you would have seen earlier today that I literally post the stories like, I'm super overwhelmed right now. And like, Yeah, I'm definitely feeling it right, the second, but I had to remind myself to take a break. And one thing that I do that, you know, my wife can attest to, I literally say this out loud. Whenever I'm feeling a certain way or feel a little jittery. About anything, I asked myself out loud. What do you need right now? And I asked myself that question, it sounds crazy. I pause for a second. And then like, automatically, I feel like I can. I know within myself like, Okay, this is what you need right? Now. You need to go eat, you need to take a break. You need to journal you need to get on your stories and share this experience with people that you're having right now. And what is the lesson you're learning from it? So I asked myself, What do you need right now. And then I move on from there based on how I'm feeling what my body's telling me what I'm thinking all of that. That's, that's how I kind of deal with it. And I'm 100% transparency is all that you really get for me. I, of course, I'm fearful. I'm nervous, for sure. This is definitely something that is out of my comfort zone. But I'm not allowing the fear to paralyze me.

bobby.t – Robert Tyndale

You know, that was awesome. You know, I appreciate that vulnerability. Because I think at times special when we look at, you know, people that are always online, or more importantly, all these like personalities and brands, we think they don't experience let's be honest emotion, like, we think they're just like, you know, hitting everyday like it's their last and it's always flawless. But really, you know, there's those times of being overwhelmed or at our capacities. Yeah. And I took it a lot from just what you just said about just pausing and just seeing what you need. Because I think too often we don't we just, you know, we move too quickly about just taking a time to slow things down to see if we need to eat or if we need to interject some humor, because to your point about stories and sharing that with your followers, when you did that today, and for those who weren't fully aware, you came on your story, you kind of had your amazing Huber, an explanation about how you feeling a bit overwhelmed, but you're okay, and you're not going crazy. Crazy, not going crazy. It was what I needed for a pause and to get some like laughter in me so I can keep going. And so I really enjoy how you're sharing your experiences like that.

Daniel Madden

Yeah, and I'm continuing to do that as well, because that's who I am, you know.

bobby.t – Robert Tyndale

And I'm kind of curious just to stick there for a little bit. Sharing what you're experiencing in through stories or just through your posts. What how do you approach that because I think as entrepreneurs and creators A lot of people sometimes struggle, sometimes what do they want to share? And should they share some of their vulnerabilities? Yeah, and how do they kind of construct it in a way that brings value to their audience? I'm wondering, you kind of tell us a little bit about what's going through your mind and process when we're doing that.

Daniel Madden

Right. So, um, the I do have, like, immediately after I posted and whatnot, was like, if anybody that works with me that might think like, I'm incompetent. Be completely honest. And it's just like, will you lose people because of it? Like, those are some of the things that go through my head. But I am a firm believer that the ads don't sell. That strategies don't necessarily sell people. But your personality, your character can be the winning factor as well. I believe that people don't necessarily always buy into. Okay, well, I'll preface by saying this, like, if you think of Gucci, if you think of Nike, all these places, they buy the brand just because of the status, right? If you think of people like Peter McKinnon, if you think of people like Matty Hoposa, yourself, anybody, and that is, that is a larger than life type individual, the thing that draws them in is not necessarily what you're selling, but you, your personality, who you are, your integrity, your character, your ability to put together a really nice outfit. So your ability to have really nice, or whatever it is that they you're selling you yourself is a selling point. And if you're a solo entrepreneur, in the sense, like there is a lot riding on who you are, that's when people start making decisions on like, I would like to work with him because I like his character. I like his drive. I like how he thinks about things. I like how she does this, I like how she does that. So that's how I see it. I'm not a big business. If I ever get to that spot, obviously, the character may have to diminish, and the brand itself will have to become larger than life, it will have to be a status symbol. But as I am small business, Daniel Madden and trying to make a somewhat of an impact in my small part of the world, my characters only thing that sells so I'm just going to be always honest and truthful of that.

bobby.t – Robert Tyndale

Oh, Daniel, that is so huge, and, like, I can't stress how important it is because like you're just nailing it down. It's about Brandon, let's take another extreme cases to add to, to what you just outlined. And I hope people are writing down notes because that is such a fundamental truth. You take an extreme person who's probably the pinnacle of entrepreneurship, like a Gary Vaynerchuk he has said over and over, if he dies tomorrow, his whole like everything he's touching will die to the reason why he says that is he's a driver of his personal brand. He knows that because his personal image, his conversations, his relationships, is everything he's doing through himself. And the messages he's trying to communicate is it feeds and fuels his business it drives his many agencies and other subjects, like you know, sub companies and corporations. And so you know, it's it's such a foundational piece where I have like quadruple down to the point that now kind of with my marketing agency that I have, I don't even update the pages to it because I do more I drive I get more offers I do more work under my personal brand as its marketing engine versus my company. So I still have a corporation I still have a company right later no one's gonna do businesses that face because who cares? Like I don't know who you are. Exactly. And so in in that lane, I would rather build up my personal brand something that will carry me from project to project adventure to adventure versus building up this brand these all this equity from this corporation that then if I went and I want to switch it or pivoted or or move to a different space, then I kind of lose some that value and so yeah,

Daniel Madden

that was powerful. Yeah, and honestly, and that's why like I was I used to maintain two pages, like one for my personal one for my business type thing. And at one point, like once, once I saw They're like, you're listening to the Gary v's and all these guys, whatnot. And I'm starting to see things a little bit more clearly, there was like a light bulb that went off. It's like, oh, okay, don't care about what I can do. about who I am. And like, can I deliver what I say? I can do?

bobby.t – Robert Tyndale

Oh, completely completely, you know? Yeah, I think that when we are having this conversation about starting and sort of how do you go through the process of either taking that leap? Or even more importantly, how do you set yourself up so that you're successful, like, that is such a key foundational point. And it's, it's one of the building blocks that I think is totally under discovered, because it's funny, in my opinion, people would spend instead of developing their personalities developing sort of their values and having a deep understanding of that, they will spend more time you know, developing like their logos, or, or brand colors or things like that, which have its time and place for sure who you are your values and the work that you want to do, will will close more business than because you chose red versus green, or orange versus pink in anything else in between when it comes to these more visual identity when it comes to branding. Correct. 100% agree, bro. So now that you kind of have these elements and this kind of foundation kind of in place? What does that look like now for you to when it comes into the new year? And you're going to be kind of then I guess, going out getting business? Getting into that work? How did you pick your niche? And more importantly, how did you pick? I guess the services that you want to deliver to your clients? Like what was that process like, of learning? Or finding that?

Daniel Madden

Yeah, and I'm 100% transparency as well, is I'm still narrowing it down. I'm still very new, I'm still figuring out something. So there's still a little bit of trial and error. Do I like photography, listing photography, pictures or doing videos for real estate? I don't know, we'll see. I would like to try that. You know, the me. I do know for sure that I love. I love branding for like working anywhere around like fashion area or store retail stores and different things that nature, that is a space that I would like to get into. So now it's more of a it's more of a, hey, how do I do that? Is there a space for it? Is there even a market for it? And as I discover certain things, and like maybe that's not the best market, maybe it's time to pivot. So I am still trying to figure out what those things are at this point in time. I do know for sure that going into the next year that there is like one client that I do have that's a drywall company that I told you about before. And drywall is not exactly the most exciting thing ever, because it's the same thing over and over again. But you know what? I love it because it challenges my creativity. It's the same thing over and over in different spaces. Not how can I make drywall look cool.

bobby.t – Robert Tyndale

That's that. That is so fascinating. And you know what I would argue I think those quote unquote, boring industries have the most amount of opportunity. They have some I'm seeing biggest opportunity, because to be honest, let's be It's dry, it's dry. It's like, yeah, it's like you're literally, whether it's muddy, and you know, you're putting up long stapling stuff. And so because it's that, I think it gives you almost an open door policy to kind of do whatever, whether you want to storytel whether if you want to go into like the mixings. Because or if you want to go into like sort of SNR where it's just the sounds of stuff or Yes. Or the process. Like there's such a I have, I have seen people who are in paint shops, craters and paint shops, like explore mixing paint and have millions of followers around. Yeah, and all they're doing is mixing colors and different.

Daniel Madden

Exactly, yeah. So there's definitely a space for it as well. So there's like there's, there's a few lanes that I definitely want to explore. And I know that I'm going to start refining as I get further on into the year and figure out okay, this is what I really liked. This is what I don't like. And you know, some people might say that you probably should have figured out before you started the business, and I would challenge them a little bit because the reality is if we waited until we figured out everything to start doing something, then we would never do anything

bobby.t – Robert Tyndale

100% And you have to get your hands dirty, you have to start right and more importantly, I actually would pushed the other direction, you should start with a big, wide open that a breadth of options because you can instead of you, let's be honest, instead of you thinking what you like and what you should do, you might as well try a little bit of everything and learn firsthand what works, what doesn't, to your point, where's their market and demand and you're reading your area, whereas they're not. And through that process of trying it actually firsthand, then start to dial back and put your niche. You know, when I first started my marketing company, I was able to quite quickly get which I was not trying to a whole bunch of clients that were in the hospitality industry. And once when I had a good friend of mine who started this call a brand called token bitters, he was doing a lot of like cocktails, and mixing and things. And so just naturally, I started to document all of these processes when it came down to mixology, and bartenders, and developing relationships with them led to the restaurant tours and the restaurant owners. And so that's how I got kind of stuck into that kind of niche. And so to your point, I think it's about just trying everything, obviously picking where you want to start, but also being open enough to say, okay, cool. Well, if I'm getting all of this demand here, let's go over here. Right, right, right. Only one only one industry I always said no to and I refuse was actually weddings. I want to dabble into that space.

Daniel Madden

I'm I'm good on weddings, bro. I've shot as a second shooter for wedding before. That was fun, but tiring. The half day, and I've done a videography shoot as well, when with Henri as well had an absolute blast. It was so great. I don't know if it's my space. Now if he calls me. I'm very I'm there. I'm not saying but may not be my, my space. I gotta support my brother. I got this bird. Good.

bobby.t – Robert Tyndale

You're good guy? Because I just can't. It's difficult. Yeah. Oh, that's so awesome. So okay, so that's a that's phenomenal. And that's, again, fascinating to kind of see where you're moving. And when you think about your next endeavor, and kind of moving in. I'm kind of curious, where like, what personal, either fears, or challenges are you kind of wrestling with or trying to unpack or learn more about?

Daniel Madden

Yeah, um, I would say, Create. The creative side of things will always be there and create with creativity, there's no set rules. So I'm not afraid of like running out of creativity, or anything of that nature. What I've seen what have research books have read, or people fail many times is they don't leverage systems, and they don't understand business. And those are two things that I've really been like. Really pouring into my mind at this point, was like, Okay, great. It's great to be creative. But now you have to think like a businessman. Now you have, like an entrepreneur, what are the best ways that you can keep expenses low? But what's coming in high, you know, the mean? So it's just a matter of playing that game balancing? Balance. Yeah, balancing to the best of your ability, because the reality of doing anything with a startup with any business, you're getting off the ground, there will be a degree of unbalanced, but I don't want to be so unbalanced. That ended up losing my business because I didn't manage it. Well.

bobby.t – Robert Tyndale

Totally. And that's, I think that's like you're well on your way. If you're already thinking about that, and trying to find education, knowledge and experience around that, you know, that cliche that they say is like your best friend should be your a business manager at a bank banker, a lawyer and an accountant is because those are kind of the three fundamental pieces that you need to operate a successful business. Yeah, you know, yeah. Luckily, kind of growing up as I got into my entrepreneur career, I had friends that were also starting their careers and kind of each one of those industries and being able to like pick their brain or their losses, brains around sort of some of those processes have in place. Been essential. Yeah, I think when it comes to sort of entrepreneurship and being a business owner, we forget that what whether we're photographer whether we're a videographer or like a chef or cook or what Ever we're doing half the business, half your time is in sort of the creative craft or your skill. But the other half comes down to the, like administration, the operations of the business, you know, from the simple things of taxes, all the way down to accounting, just showing up places to meet, greet network and follow up with people, or even to calling people say, Hey, your bills do pay me like, it's not a process in place of collecting money. Those take time out of your day. So even if you think you can a lot, like I always tell people like half your time, like, when you start to try to calculate how much your time's worth, you have to start to like, say that, okay, cool, I'm only going to have quote, unquote, you know, half the times the billable hours, the other half is going to be running my business. And so if you're trying to work only 40 hours, but really an entrepreneur, there's no such thing as that, there's no doubt, you're always on. No matter what half your day is gone, like half of it's always gone, because it's not part of the creative aspect. And so when it comes to building systems in place, and using technology, to its full advantage of scheduling and following through your process of creating or making sure that you have some type of automatic reminder or making sure you can collect money as easily and quickly as possible, those items usually have a cost around it. But also, they are so essential, and it's important to put in those resources, or else then you'll get caught flat footed with this kind of ebb and flow of cash flow, or ebb and flow of work because you get so busy. So you do all this work. But then really, you let go while on the operation side. And then once when that dries up, you then move over and do all the operations work. But you like you need money? And yeah, exactly. It's like a union Yang, I'm trying to balance those kind of two conundrums. And it just comes down to you to what you just said, this is building more systems, having the right experts at your access, and then leaning on them throughout your journey.

Daniel Madden

Correct? Correct. Like I joke around, but I'm being so, so serious is I want to be I only want to be accountable to three people, God, my wife and my accountant.

bobby.t – Robert Tyndale

That is so smart. That is such a great, perfect balance. But my wife enjoyed the stream. And it's it's fascinating. So she's a kid singer. And she's also on this path of starting her career, or her space of trying to build out through some key projects are like kids brand and a ton of different products. And so it's a balancing act.

Daniel Madden

Yes, for sure. For sure. And you got two entrepreneurs in the household. Oh my lord.

bobby.t – Robert Tyndale

She's, she's, she's actually she's doing it right now. It's like a side hustle. Okay, so she's a fault. Yeah, she's a teacher at the University of Alberta. And so, it it's still though, like a just a challenge of like, how do you do 10 things at once while because the other thing too, which she has over me is, is we just have a new little one. And so I have a son who's now almost three months, three months old, plus two and a half. Yeah. So she's like juggling him, plus her work plus me stuff, I have some issues I bring, you know, trying to find some free time. And so it's a perpetual challenge, but a rewarding one at the same time. And it's why all of us go down this path.

Daniel Madden

Yes, definitely, definitely. But I am excited about seeing what challenges lie ahead. For sure. I do not expect some smooth sailing at all. I do expect rough waters at some point in time. And it'll be interesting to see how I deal with it at that point in time, to be honest.

bobby.t – Robert Tyndale

Cool. So as we're about to kind of like wrap things up. I'm kind of curious. If you have any final thoughts, or anything that you'd like to kind of say to everyone who's like listening or tune in later. Also have ambitions to one day, take some most steps and take that leap of faith like you have done, um, in reference to transitioning to their own, whether it's creative, or entrepreneurial endeavors.

Daniel Madden

Yeah, yeah. Um, mentorship, mentorship, mentorship. When I started on this journey, I got in contact with a guy named Simone Hines, that was also a pastor but stepped away from it and is doing his own thing. So it's important for people to understand and have be able to identify with the place that you were once in or you are in to help you get out of it. So So I would say, yeah, definitely mentorship. I had a mentor that helped me start working on my offerings, what that looks like, what the business will look like all of that, and so on. I had a business mentor that helped me with cash flow that helped me with the business plan. And all of that I have a mentor, that she is an individual that really, when I'm struggling with things intrapersonal wise, spiritually wise, I go to her. And that's, that's who I want to be talking to as well. I, I wouldn't call this person the mentor, because he's paid but my therapist having somebody that can check on your entire well being What are you thinking, how's things going? How are you going to push through this, this mental block that you're going through, and all of that. So mentorship has been huge for me, therapy has been huge for me, being able to ask myself, What do I need at this moment in time has been huge for me. And it's not saying that I don't have fears, I don't have doubts, I don't have questions about what is going to happen. But through all of these different mentorship opportunities and therapy, it has allowed me not to stay in a place of stagnancy. But allow me to forge on even though I don't know exactly what's going to happen. So yeah, that's what I'm saying.

bobby.t – Robert Tyndale

That, thank you so much for sharing all sides. Thank you for going into such depth in detail on that last point. Because I mean, you like everything you've said today has been liquid gold, like the we what slows down and entrepreneur, what slows down people is their own, either lack of understanding of information, or sometimes knowledge. And people don't really fully understand that how, whether it's around having these mentors or these individuals who can give us his insights are shortcuts there of getting what information that's relevant that we need. And just to hear that you have established this breadth, from your mental like mind all the way down to some of the more fundamental kind of skill sets and components just to me just has pure confidence that you're well on your road of success around your new business, your new company, and I'm excited for what you're doing. And I'm excited to kind of, so to speak, work alongside you, as just part of this community of creators here in the city. And so thank you so much for your time, looking forward to your future. And I'm looking forward to connecting more and having back on here. Just to hear and check in with you about how your business is exploding. You have too much. Yeah, well, you're turning. Yeah. You're you're now just like, You know what, I'm just, I'm just gonna take a vacation for the next six months just because I got too much work.

Daniel Madden

Yeah, I receive it. I receive it. And I just wanted to speak. Give me your flowers while you're still alive, man. I appreciate what you're doing for the community. Man. I appreciate your ability to network with people and pour into them and not just keep everything to yourself, but share with others, man. I see it. I appreciate it. I affirm it. You're amazing. Appreciate you.

bobby.t – Robert Tyndale

Yo respect so much, Daniel. Thank you so much for tuning into this episode. And if you're looking for any additional resources or information, please check out my website and just Bobby t.com Peace.

Unknown Speaker

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