00:00:00:07 - 00:00:29:18

Robert "bobby.t" Tyndale

Hey, what's up, everybody? Welcome to another episode of the Cadence. Just Bobby T. In this episode, I get a chance to sit down with Sean Koogle, who is a strategic innovator, keynote speaker, author of The Bold Ones, and just overall, just an amazing, interesting guy. In this episode, we explore Sean's journey from being a professional, working at Deloitte all the way down to taking on the taking on the reins of life and becoming an entrepreneur who specializes in talking about digital disruption.

00:00:30:05 - 00:00:36:14

Robert "bobby.t" Tyndale

This episode has a wealth of information, details, tactics, strategies and a wake up call for all the creators.

00:00:38:05 - 00:00:45:12

Shawn Kanugo

Welcome. You're now listening to just Bobby T Sean.

00:00:46:21 - 00:00:47:14

Robert "bobby.t" Tyndale

What is up?

00:00:47:20 - 00:01:09:11

Shawn Kanugo

How are you doing? Bobby Z. Well, listen, I'm so excited to be here. And before we start, I just want to give you a shout out. I want everybody that's listening to this. Wherever you are in the world, the rate review follow, Subscribe this man, if you're watching this. There's like, five cameras. If you're listening to this, forget what you're doing.

00:01:09:11 - 00:01:15:19

Shawn Kanugo

Get on YouTube or wherever you are. This is the setup. Know I appreciate you having me here. I'm honored to be here.

00:01:16:00 - 00:01:45:01

Robert "bobby.t" Tyndale

Know respect and thank you so much. This is such an important conversation. I think, Sean, we're going to discuss a bit of it. We're going to discuss your book. I want to dive into sort of your backstory. What kind of brought you here? And more importantly, because a lot of the content and a lot of this information I'm hoping to use help creators, help individuals who are sort of on the path as video creators, as bloggers, as individuals who just are looking to express themselves in today's world and market.

00:01:45:16 - 00:01:57:06

Robert "bobby.t" Tyndale

How can they sort of level up what they're doing and how can they use technology? How can they sort of take advantage in the time that we live in? And let's kick things off. Tell us about yourself.

00:01:57:17 - 00:02:18:19

Shawn Kanugo

Yeah, absolutely. So So Sean couldn't go. I'm an innovation strategist, author. I spent 12 years at a company called Deloitte Brilliant. The strategy innovation side of things, sort of my own company, about six, seven years ago, advising organizations, speaking on this topic of innovation disruption. And so many people know me as the disruption guy or the innovation guy.

00:02:19:14 - 00:02:48:01

Shawn Kanugo

That's what people know me across Canada and around the world, and that's what I want to be known for for the rest of my life. I'm obsessed with figuring out how I can help others create value and how businesses create value. So that's a little bit of myself on a personal side to a married a three kids, six, four, and we got a newborn and just, just love and being a father where just the Yeah, just is getting punched in the face every day.

00:02:48:04 - 00:03:03:07

Shawn Kanugo

Actually literally getting punched in the face every single day because like before coming here, you know, you just like roughhousing with your kids. You got a scratch this like I got this huge scratch on my nose. And then before coming on, I knew Bobby T would have five different cameras. So I'm like, Damn. But I got to get to my by asking my wife.

00:03:03:12 - 00:03:11:22

Shawn Kanugo

I got some foundation, I need some makeup. And then I'm like, and then I'm like, You know what? Let's put these glasses on, because that hopefully will mask the scratch. But yeah.

00:03:12:01 - 00:03:26:21

Robert "bobby.t" Tyndale

You can't notice it shoddy. But I figured that he would see it. And to take a step back, Sean, because the list of stuff that you do right now, being a digital strategist and author and just basically talking to companies about the digital world.

00:03:26:21 - 00:03:27:09

Shawn Kanugo

Hundred percent.

00:03:27:10 - 00:03:50:02

Robert "bobby.t" Tyndale

Take a step back when you were younger, when you were a teenager, when you were growing up. Like what brought you to sort of where you are today? Like, I'm kind of there some qualities of characteristics that that that you embodied as a young kid were always curious to do. Is love technology where you tinkerer like figuring out stuff like that or when did this like need or or passion come to fruition?

00:03:50:06 - 00:04:10:23

Shawn Kanugo

I think, you know, part of it is that, you know, growing up in a very traditional household, South-Asian household, your parents always tell you to get a very traditional job or they push you down this path of certainty or this path of, you know, mediocrity. And I always wanted to rebel against that. I don't know why it was just inside of me.

00:04:10:23 - 00:04:28:17

Shawn Kanugo

You know, I did see my dad. He he he was entrepreneurial. He started his own sort of accounting firm. So I love that. I love esthetics. I love design. Every time I have it, I have a project. I want to make sure that it looks good and feels good. And that's why I love chopping up with you. Because if there's anybody in the world that understands esthetics, it's you like.

00:04:28:17 - 00:04:48:02

Shawn Kanugo

I mean, I mean, look at where we are. I just fell in love with, with, with doing things differently. So, so growing up, whether it was a presentation, whether it was a project, I just wanted to do it differently when I started work. You know, that's how I approach every single day is how can we do this better?

00:04:48:03 - 00:04:53:19

Shawn Kanugo

Yep. And that's just that's just inside of me. And I don't I don't know if it's innate, but yeah.

00:04:53:21 - 00:05:12:06

Robert "bobby.t" Tyndale

You know, it's so funny as you were just talking, Sean. Like, what? I clicked so hard from, like, when I was growing up, I was like a teenager. I just, I just loved video games. I loved playing them. It was very competitive. And when that opportunity came for me to start to play competitively, everyone went against me. Everyone thought it was like so corny as a joke.

00:05:12:06 - 00:05:36:23

Robert "bobby.t" Tyndale

I was like, No, no, no, I'm going to do this. I don't care. And so when I started building some momentum, when I started traveling, playing video games, when I started going internationally and I became an EA Sports player, getting paid monthly to do this and travel to does Terence like it was fulfill? Because it was the first time I realized I could have faith in myself and trust myself that if the world says I'm crazy, maybe I'm on to maybe, maybe there's something new.

00:05:36:23 - 00:05:54:13

Robert "bobby.t" Tyndale

Maybe this is an indicator that's like the right direction to take, right? And to dive deep into that sort of right direction. I was kind of curious because reading a book loved it. And one of the things that I found fascinating is you said that when it came to the projects you and your team were taking on, you would go the extra mile.

00:05:54:13 - 00:06:09:08

Robert "bobby.t" Tyndale

You would, instead of just having a PowerPoint presentation, you'd create some digital videos you incorporate and try to make it into a movie, an experience. How like, what was that trigger that made you want to separate yourself from your peers and kind of colleagues?

00:06:10:15 - 00:06:38:08

Shawn Kanugo

I think it's a great question. And, you know, for me it was maybe it's growing up in Edmonton, you know, growing up in a in an environment where, you know, every single job that I've had, it's always been for like a global company. And, you know, working for a company like Deloitte, the global company in Toronto, the headquarter, the headquarters of Canada in Toronto, like Edmonton, is just a side project for everyone.

00:06:38:17 - 00:07:13:05

Shawn Kanugo

And I always was the underdog. You know, I was always looked at, looked over. And so in order to be known, in order to have a voice, you had to do something differently. You could not play it safe. And so in order to to develop a career that was meaningful and valuable, you had to step up. And that's why I believe that, you know, in Edmonton, we create so many amazing entrepreneurs because they have to step up, they have to have that voice.

00:07:13:13 - 00:07:29:00

Shawn Kanugo

And I think that was that was absolutely part of it. And because of that, you know, I was able to build my brand within the firm, you know, work across the globe in this innovation world. And it's only because I'm like, if I don't like, I'm going to die here.

00:07:29:16 - 00:08:00:02

Robert "bobby.t" Tyndale

Mm hmm. So I imagined one component as I just touched upon was your presentation that like reading your book, you communicated that they're attracted, they're interested, they're engaging. But I think that's just like one aspect. The other aspect, which I would love to know from you, was what were your like? What was your presentations like? We talk because when I see present, I could just imagine what was like when you present clients or within the like equal structure of Deloitte, how did you develop that skill set presentation.

00:08:00:06 - 00:08:00:14

Shawn Kanugo

Or.

00:08:00:20 - 00:08:05:00

Robert "bobby.t" Tyndale

Communicating so to be ideas, thoughts, projects, others around the table.

00:08:05:08 - 00:08:52:12

Shawn Kanugo

So, you know, there's obviously so many different elements of, of presentation and storytelling and without like, you know, we can go throughout the entire pod talking about this. But for me it was the ability to present in front of different types of people, in different environments in, in, in a cold, in a cold workshop, boardroom, in a group of people that you've never met before, you know, just getting the cadence of running these workshops, doing interviews, being in these uncomfortable environments where you're like, I have no idea what I'm doing or why I'm here and being put in those completely uncomfortable situations.

00:08:52:12 - 00:09:23:06

Shawn Kanugo

It just it you just develop the reps. Once you conquer that, you can do anything. I remember this clearly. I was I was doing this project for this this big gaming and liquor company. And the the there were people on my team that were way more senior than me in that room, and yet they relied on me to do the entire like the whole, like half day workshop or whatever it was.

00:09:23:18 - 00:09:49:07

Shawn Kanugo

And because they weren't so in-depth in that project. Yeah. So it was just me, you know, in a room of like 75, 100 leaders, just like navigating this entire conversation at a very strategic level. And to me it was like an orchestra and I felt like I felt like, holy crap, like, what are these guys doing? Like, I'm like, I'm new to this game.

00:09:49:07 - 00:10:18:11

Shawn Kanugo

I remember I was like, in consulting just for a couple years, I'm like, Wow, like, I can do this. And just stepping into those uncomfortable positions, you know, just allowed me to grow and to become a better speaker. But also like throughout the years, just being the presentation, the design, like how you, how you put up your slides using humor, you know, my friends and I, you know, we create these creative films over the years.

00:10:18:11 - 00:10:41:22

Shawn Kanugo

So humor was always a big piece of how I did my presentation. So to be honest with you, it's like developing all these superhero skills around a presentation design, a comedy, being in these uncomfortable situations, and then you put it all together and, you know, now you know, I'm one of the busiest speakers on the planet. Yeah, right.

00:10:41:22 - 00:10:47:22

Shawn Kanugo

And it it's not just one thing. It's a whole bunch of things that gives me that unfair advantage.

00:10:48:03 - 00:11:09:03

Robert "bobby.t" Tyndale

Totally. And I dig it, Shawn, because watching you present in your I mean, even classmates a presentation, you're just telling stories, right? And those stories, the stories are important, you know, to, to, to kind of double click into sort of what you were saying. I'm kind of curious. So you're doing these great presentations. You're noticing that they're being effective.

00:11:09:03 - 00:11:26:13

Robert "bobby.t" Tyndale

You know, it's you're being effective of communicating, delivering stuff. And was that the trajectory that allowed you to say, hey, maybe there's something more and then break off into your own entrepreneur endeavors? Or what was that deciding moment where you felt you were on to something or that you felt it's time to move on?

00:11:28:06 - 00:11:52:21

Shawn Kanugo

Well, to be honest with you, the reason why I moved on was because and is the reason why I wrote that book, The Bold One. And, you know, we we talk about it a lot. You know, just just when we're chatting. And I know you're big on this around personal branding. Mm hmm. The reason why I wrote this book, The Bold Ones, is because I saw this power shift from institutions to individuals.

00:11:53:11 - 00:12:17:14

Shawn Kanugo

I really believe that today the individual is the most powerful entity on the planet, that by creating content, by creating a brand, that you're actually creating your own superpower in a way. And at that time, when I left, I don't think the firm knew what to do with me. Like, like, how do we navigate with a superstar, in a sense?

00:12:18:03 - 00:12:34:22

Shawn Kanugo

You know, there were like a couple different times where the client just wanted to work with me. Right. And now you have like, you have a whole bunch of partners being like, Hey, why does it hit? Why this guy? Why does our client want to work with marketing in Edmonton while we have 100 people down on the ground floor working on this thing?

00:12:35:04 - 00:12:59:17

Shawn Kanugo

So I was getting into that right? And that is the power of content. And I'm like, Wait a minute, if I just bet on myself. To me, this is the most this is the most valuable asset in the world around this this brand, this content. I'm actually building equity in myself. I'm building brand equity. And guess what that is?

00:13:00:00 - 00:13:28:19

Shawn Kanugo

That is power. And so that's the reason why I saw this power shift to individuals. That's part of the reason why I left. And the keynotes were a definitely part of that. But to me it was not just the keynotes, it was the content coming out of the keynote, because what I realized is that a piece of video, as you know, to me that is the most scalable asset in the world, you create one thing, you can put it on Tik Tok, on Facebook, on Instagram, on YouTube, wherever, and it can just go.

00:13:29:06 - 00:13:58:22

Shawn Kanugo

What other asset in the world does that to meet the ability to persuade, to convince other people using video? It it like I don't I don't I still I know it's so stupid we're talking about video but people don't understand how impactful it can be. And to me it was everything. And so, you know, I just saw the power of that and actually taking video of of me on stage.

00:13:59:03 - 00:14:13:07

Shawn Kanugo

There's so much authority to that. I mean, I can go into the psychology of that, but yeah, but I want to ask you because I know you are you know, huge into this your creator economy personal brand. Um correct me if I'm wrong, but you believe that it's everything to.

00:14:13:08 - 00:14:37:15

Robert "bobby.t" Tyndale

It's absolutely everything. And so my first taste around this was when I was about 20 years old again, playing video games, wrestling, traveling the world. And it was the first time that there were video game players that were individuals. Randoms who's who created hundred thousand dollar companies, multi-million dollar brands and companies are selling like mouse pads. Yeah, because they were scratching their own itch.

00:14:37:15 - 00:15:02:04

Robert "bobby.t" Tyndale

But more importantly, as players, as thought leaders within the gaming industry, they had huge cult like followings. And so seeing and watching that for the first time, seeing collaborations where there was certain big brands like Intel Canada or Motherboard brand, not to nerd out of it called Aces, there was groups who started collaborating with gamers. Yeah, gamers were were building audience seeing that.

00:15:02:11 - 00:15:14:19

Robert "bobby.t" Tyndale

I think that's fascinating and why. And so learning about that, unpacking and seeing sort of those correlations in a time where as I talk about e-sports, people like, Yeah, well die. It's like, No, no, no, no. This was when it did not exist.

00:15:14:19 - 00:15:22:04

Shawn Kanugo

And you are you got that. That's why people thought you were crazy because you were getting into the space when that ecosystem wasn't even ripe.

00:15:22:04 - 00:15:24:00

Robert "bobby.t" Tyndale

It wasn't even called e-sports.

00:15:24:00 - 00:15:24:09

Shawn Kanugo

Yeah.

00:15:24:18 - 00:15:43:05

Robert "bobby.t" Tyndale

There was no title for it. It was just a bunch of it was the cliche, like there's a bunch of nerds or in their basements, No, no lights, no nothing playing video games. And in that, seeing the culture grow, seeing these individuals pop up, I started to see like, okay, cool, there's a way to build audiences. There's a way to build your brand.

00:15:43:05 - 00:16:05:08

Robert "bobby.t" Tyndale

And more importantly, because of technology and the speed, things are getting cheaper. It's it's like, how can you not perform? Like to do this years ago would cost tens of thousands, not hundreds of thousands of dollars of equipment and stuff that we would need. But now, like it's expensive still, but it's so much affordable, you could do it from your smartphone hundred percent.

00:16:05:08 - 00:16:31:07

Robert "bobby.t" Tyndale

And because technology is still moving so quickly to not build a personal brand, it begs the question, well, what are you trying to do? Because when you see personal brand, especially today, people think that, okay, entrepreneurs, small business people on their own stuff, but like if you're even in a small like an a business, a corporate ladder, building your own personal brand will help you to build relationships of the higher ups, to build relationships with your customers, your colleagues, those individuals like that.

00:16:31:17 - 00:16:50:20

Robert "bobby.t" Tyndale

Equity is vital because as you might take on a new position, a new job, it's everything. And so I've been preaching to people about the importance of the personal brand. I've been investing in my personal brand, exploring it, and the one thing that's always the kind of chicken and egg snail is like, Well, it's the psychology around it.

00:16:50:20 - 00:16:56:19

Robert "bobby.t" Tyndale

It's that, yes, the tech behind it, but then ultimately it's down to you. Can you just, you know, get you look.

00:16:57:01 - 00:17:16:00

Shawn Kanugo

And to and I think people they make it very complicated. It's like well I'm not I'm not good on video. I'm not an extrovert. Like it's about getting your ideas out there in any format. It could be a text message. It could be a WhatsApp thread, it could be a slack room, it could be a newsletter, it could be audio, it could be it could be anything.

00:17:16:01 - 00:17:33:17

Shawn Kanugo

Yep. To share your ideas. That's how you start to create your own power. And if you just look at how the world is going and I've been tweeting this out for every single year, and I say I've been casually retweeting this every single year, that the power is shifting to individual. And I keep showing everybody the use case.

00:17:34:04 - 00:17:56:04

Shawn Kanugo

The examples like the creator economy. You looked at, you know this, I don't know when this is going to drop, but like Massie just signed with Inter Miami, he literally is a one person, $1 billion man because of that, he is the content, he is the equity. That's why Apple and Adidas are giving him a rev share because of him, Right.

00:17:56:04 - 00:18:17:04

Shawn Kanugo

Because of the individual. And so for me, you know, many people think that I'm in the keynote business, that I'm in the speaking business. I am not in the speaking business. I am in the content business. And the thing is, is that what content gives you? It not only gives you, you know, direct, you not only can financial I'm doing I'm.

00:18:17:04 - 00:18:19:00

Robert "bobby.t" Tyndale

Going to please up because we're we're going to dive deep.

00:18:19:00 - 00:18:29:23

Shawn Kanugo

Yes. Now not only can you you know financialized or monetized through you know what I'm doing which through the talks, but you can get brand deals, you can get equity in other businesses because of this.

00:18:30:00 - 00:18:30:07

Robert "bobby.t" Tyndale

Yep.

00:18:30:17 - 00:18:33:05

Shawn Kanugo

It so like it's.

00:18:33:05 - 00:18:35:19

Robert "bobby.t" Tyndale

Like a mechanism and it's and it's like a tool.

00:18:36:07 - 00:18:51:20

Shawn Kanugo

It's yeah. And so I am so passionate about, uh, just the ability to create power through this new method. And I think it's the most exciting thing in the world. And I, yeah, I could talk about it for years.

00:18:52:02 - 00:19:07:23

Robert "bobby.t" Tyndale

So this has been a belief for me. It sounds like a belief because for a while, yes. And so talk to us a little about the process of how you brought all of those ideas, contextual to the bold ones, the book. Yeah. And give us a little bit of details and the snippets because like everyone grab this book.

00:19:07:23 - 00:19:27:16

Robert "bobby.t" Tyndale

It is it is a dope. Read it refreshing. It goes into great practical details that you can implement. I have already nailed down so what I did, I read your book, I mapped out all of the call to actions that you had and I have my to do list of where I'm just going through each one, click them off the button, and some I have accomplished many I haven't, and someone's going one by one.

00:19:27:20 - 00:19:37:23

Robert "bobby.t" Tyndale

And I love the tactic that you implemented in here for us to actually execute on in order to achieve results that we all have. So part this a little bit about.

00:19:38:00 - 00:19:58:16

Shawn Kanugo

Okay, I'm just going to clip that. Hey, did you just get the five cameras? I'm going to clip that out. I'm going to send it and put some Instagram ads on that and let it cook. And I really appreciate that. And thank you so much for having the book. Honestly, it is such an honor and such a privilege to hear that you went through it, that you took notes.

00:19:59:00 - 00:20:18:11

Shawn Kanugo

And as somebody that put the blood, sweat and tears in putting this thing together, that means a lot. So I appreciate it. And how it all kind of came together was obviously, I've been doing these keynotes for, you know, I would say six, six years ish, you know, just being on the circuit, I would say seven, maybe six, seven years.

00:20:18:19 - 00:20:57:14

Shawn Kanugo

And you know, really being on the circuit and just collecting all these stories, you know, over the years. But also doing in a way that is a little bit more drawn out. The stories are a little bit more drawn out. And honestly, like during the pandemic, just like I was just diving deep into these stories, like going down the rabbit hole on some of the bold ones throughout history from a starting XI like this, a Chinese pirate from back in the day to Sam the banana man to like Egyptian pharaohs, like Hatshepsut, like I wanted to.

00:20:57:22 - 00:21:26:17

Shawn Kanugo

Not only that, I didn't want this to just be like a modern sort of take. And I do have, like Drake and Yeezy and, you know, all that stuff in there. But I wanted to also go back in history and what made the bold ones bold. And so to me this is a pure reflection of me. And it's interesting because this is not what you see in my keynotes, because I'm presenting to a corporate audience is a very different format from this.

00:21:26:23 - 00:21:46:05

Shawn Kanugo

This is me, this is hip hop, it's culture, it's history, it's my mind down loaded here. And so if you read this book, it is a direct reflection of my interest and my passions and to put it together so that people can read my mind. It is the coolest thing in the world. I can't tell you.

00:21:46:13 - 00:22:10:11

Robert "bobby.t" Tyndale

Though. That's the way I get to hear it. And each story I thought was so relevant and how that kind of tied into everything. And, you know, one of the things it's interesting that you started touching upon it, one of the points and items that you said is one of your strategies which I nailed down, I took as a nugget, is that you use pop culture relevance to kind of communicate, to bring that humor, to entertain and also educate people.

00:22:10:16 - 00:22:25:14

Robert "bobby.t" Tyndale

So when you were doing a research and doing some of your almost deep dives on some of the past people, like what? What was that process like? And where do you find it? Was there more people who didn't make the cut? Who could've made the cut for this book?

00:22:25:14 - 00:22:51:18

Shawn Kanugo

Oh, my God, there's so many. Because I'm just I'm just an a nerd and I'm so obsessed with pop culture and history. There's so many people that that didn't make the cut up, to be honest with you. Some were very controversial. We had Vladimir Putin and his his back story. And keep in mind, this book was essentially, you know, written over a number of years.

00:22:51:18 - 00:23:14:00

Shawn Kanugo

It was due to my publisher in April of 2022. So that's when it was due. It was mostly written at the end of 2021, in the beginning of 2022. Okay. So that Russia Ukraine thing didn't start at the beginning of 2022. So obviously my publisher is like, okay, I got, I got there's the Putin thing, but the Putin thing, amazing, interesting story.

00:23:14:00 - 00:23:38:01

Shawn Kanugo

You can say what you will about the guy. Yeah, but he's got a really fascinating upbringing. I had just some other modern folks like had Jake Paul in there. I think we had Arnold in there. We had a whole bunch of people lined up for that book. And, you know, it just it just, you know, there was just so much that we couldn't fit everybody in their body.

00:23:38:02 - 00:24:00:15

Shawn Kanugo

But but yeah, I'm just fascinated with folks. And, you know, going back to the idea of news jacking, that's what I call it. It is news jacking that I love doing that more than anything else, which is taking a story that just happened the the day of or the night before. And including that within my keynotes or my presentations and then putting that up online.

00:24:00:15 - 00:24:30:05

Shawn Kanugo

Oh my God. Like that is I love that because to me that is the closest thing to a television show or like a, you know, like a talk show, like the the ability to take something that happened the day before that morning and present it in front of an audience and have a unique original take and something that everybody in the room kind of those or they saw or you're informing them for the first time it it's just like it's it's it's amazing.

00:24:30:09 - 00:24:51:05

Robert "bobby.t" Tyndale

And l Sean that is such an awesome skill set because I've witnessed you doing that through watching some of your keynotes where I was just like, Are you kidding? This just happened. How did you change it last night? You're like, Yes, I did. So walk us through like for the ones who were just like, Hey, that's the first time I've heard that.

00:24:52:02 - 00:24:57:04

Robert "bobby.t" Tyndale

Walk us through deeper about sort of your process of how you implement that and what is, again, just news.

00:24:57:04 - 00:25:18:10

Shawn Kanugo

Jack So news jacking is essentially the, uh, the ability to take something that's current, that's trending, that's hot and being able to incorporate it within whatever you're doing and having an original hot take around it. The reason why you want to do that is because that's where the eyeballs are. That's where people are looking up and that's what's garnering attention.

00:25:18:17 - 00:25:56:11

Shawn Kanugo

And so if you can provide your own original take on something that's trending right now, there's more obviously more people will be interested in it. And listen, I'm talking about innovation and disruption. I want to I'm I'm telling audiences that you got to be as relevant as possible. So for me to be able to take things that are happening real time and incorporate that into my presentations, I think showcases, you know, part of that relevance like, you know, for example, like I again, I don't know when this is going to be dropping, but, you know, the day after the app that the Apple Vision Pro came out, like I included that one of my best

00:25:56:11 - 00:26:16:15

Shawn Kanugo

like integrations was when Elon introduced the Cybertruck, like I was the next morning I was there in front of a massive audience. There was like 1300 people and I'm doing a five minute take on the cybertruck and what that means and connecting it back to my to my story and, and it just makes it more like, Wow, what am I watching?

00:26:16:15 - 00:26:39:01

Shawn Kanugo

This is real time because most speakers, what they've done or most keynotes, they've dialed their story in so many times about them, what you know, whatever the story that they have, they've done it 100 million times. It's canned, it's it's not authentic and it's just, um, yeah, it's just so rehearsed that they're just they're not even in the moment of life.

00:26:39:11 - 00:26:54:06

Shawn Kanugo

The world is changing so quickly. You got to be able to be relevant. And. And now. So I want somebody to watch me be like, Holy crap, that is relevant, that is today. And so that's just yeah, that's just who I am.

00:26:54:07 - 00:26:56:18

Robert "bobby.t" Tyndale

I dig it. I dig it. Song Because I completely agree.

00:26:57:03 - 00:27:16:05

Shawn Kanugo

And by the way, it takes a lot of time and going back to it, I mean that's where that's what separates the good to the from the great you have to put in that extraordinary effort in order to to make that happen. It's not easy to make the slides, to make the story, to rehearse the take to to to do that.

00:27:16:05 - 00:27:26:11

Shawn Kanugo

And I'm a psychopath. And so I will I will do that and I will do it on the biggest stages. Um, you know, and risk it.

00:27:27:00 - 00:27:51:15

Robert "bobby.t" Tyndale

You know, and just do this for everyone to amplify. I've witnessed this man where I've been part of some of his projects and his keynotes where mid keynote we decided to shoot a tape, chop it up and then reintroduce it into a later portion of his keynote. It's the most insane thing. And so let me I don't think anyone understood exactly what I said.

00:27:52:07 - 00:27:58:15

Robert "bobby.t" Tyndale

We have been on a live stream where Shawn wanted to do in the moment, a quick.

00:27:58:15 - 00:27:59:05

Shawn Kanugo

Little.

00:28:01:07 - 00:28:22:02

Robert "bobby.t" Tyndale

Snippet, a recording, a pre roll, shoot it, document it, and then incorporate in that same keynote. And Shawn, that is crazy to do on the same day. That is insanity. But I understand exactly what you mean by the importance of you trying to separate yourself, trying to showcase your skill, and more importantly, communicate and engage the audience to a new level.

00:28:22:07 - 00:28:24:10

Robert "bobby.t" Tyndale

I mean, what other choice do you have?

00:28:24:19 - 00:28:52:19

Shawn Kanugo

Yeah, and to be honest with you, I think the audience appreciates surprise, spontaneity. Listen, I am not the best speaker. I am not the most articulate, the most polished speaker. I say arms and likes. I am not perfect, but I'm not there to teach people how to speak. I'm there to deliver a message. I'm there to deliver something that will change their business, change their life, and and to talk about what's happening in the moment.

00:28:53:04 - 00:29:05:04

Shawn Kanugo

So that is my job at the end of the day. And if you want a great speaker, go to somebody that has you know, they've they've ran across America and they have that same story baked. That's not me.

00:29:05:09 - 00:29:18:15

Robert "bobby.t" Tyndale

Totally. So after kind of going through this book, I'm kind of curious what is your favorite chapter or what is something on the book that you just love? Like like what's your favorite piece out of this book?

00:29:19:15 - 00:29:46:20

Shawn Kanugo

You know, my favorite chapter is chapter two for a couple of different reasons. Obviously, you know, most people who are watching this or listening this haven't listened to the book or read the book. But what Chapter two is all about is this idea of status, the idea of disrupting your own status in in order to grow. I talk about the reason why I love chapter two is that I talk about Cardi B.

00:29:46:20 - 00:30:08:04

Shawn Kanugo

I talk about Jermaine Dupri, I talk about Russell Westbrook. And, you know, hip hop is basketball. And it's this idea that, you know, how do you go from 100 to 0? You know, everybody wants a scale. They want to grow. They want to go from 0 to 100. They want to get to the next mountaintop. They want to they want to, like, be on top.

00:30:08:15 - 00:30:19:05

Shawn Kanugo

But to me, what's most important is are you able to go to zero? Are you able to go from 100 to 0? Are you able to disrupt yourself?

00:30:19:12 - 00:30:19:19

Robert "bobby.t" Tyndale

Hmm.

00:30:20:16 - 00:30:43:05

Shawn Kanugo

Because there is always the next mountain and that mountain might be even higher. And the the challenges that we all want to go up the mountain, but very few of us want to go down the mountain. Makes sense. You've gain expertise, status, seniority, money, prestige. Do you really want to give any of that up? And so to start back from zero is the idea of, you know, trying to disrupt yourself.

00:30:43:09 - 00:31:02:17

Shawn Kanugo

And the reason why this is my favorite chapter is because this is one of the hardest things for people to do. But to me, it is the most important. I just watch. I just finished watching this documentary with Arnold, who I was supposed to include in the book. And to me, he's the perfect example of somebody that can go from 100 to 0.

00:31:02:21 - 00:31:24:17

Shawn Kanugo

You know, he got to 0 to 100 and bodybuilding. He became the goat. Then he's like, Let me try this acting thing. And he went from zero and went back to 100. And then he's like, You know what? I've accomplished this. Am I able to look like a joke again? Mm hmm. And and go into politics and go to 100 every single time you restart, you embrace the darkness.

00:31:24:22 - 00:31:40:13

Shawn Kanugo

You are you have to embrace the darkness. You have to embrace being a joke. But, you know, at the end of the day, that's what life is all about. It's it's all about like learning and growing and evolving. And I just I think more people need to know.

00:31:40:13 - 00:31:53:09

Robert "bobby.t" Tyndale

And that that story also hit home because whether I imagine for like, like normal people who are just navigating their jobs, navigating their lives, it I mean, this applies to the same thing with a new position, a new role.

00:31:53:14 - 00:32:15:11

Shawn Kanugo

And listen, you've done that. You've done that a couple of times, too, right? You went to sports, right? You started a retail sort of clothing line, right? Yeah. You're now you're now, you know, a creator. You're you're you're in you're in video, you're in production. Right? So it's like you have you have done that process of 0 to 100 and back down again.

00:32:15:11 - 00:32:32:23

Shawn Kanugo

So I don't know how. So being a I guess a a case study around this idea of going from 100 to 0, which you've done. Yep. Tell me the battle of that. Tell me the how hard it is for somebody to do that.

00:32:33:07 - 00:33:03:04

Robert "bobby.t" Tyndale

It's it's it's extremely hard. And at one point I realized I think that's just the process, like because of technology, because there's so much new activities happening. If you're not like a forever student, if I'm not willing to take that risk on myself, well then what's the point? And so I have learned. I remember distinctly clothing store. So I had a concept called Ready to Wear at the peak of it, everyone like my nickname was Room 322.

00:33:03:04 - 00:33:28:19

Robert "bobby.t" Tyndale

Everyone would call me that because that was like my body. That was like what I embodied. I was always selling, it was always there and things like that. And when Unfortunate had to pack that in the to be honest, the shame I had that the clothes, my business and I had my identity tied into it. But when I started to reflect and started to think deeper, I realized that like, well, hey, I have this awesome experience, but more importantly, I'm the vessel that translates things to when I start a new.

00:33:28:19 - 00:33:56:07

Robert "bobby.t" Tyndale

So when I go into a new space, when I go into an individual new industry, I have so much more to bring to the table. And it was to that same extent, the same thing that I learned through my e-sports, where again, branding myself as an awesome video game player, traveling the world, being experienced in sort of this new emerging space when I left that, my team went on to go forward.

00:33:57:07 - 00:34:26:23

Robert "bobby.t" Tyndale

Hey, that year went from, you know, kind of doing quite well, like $80,000 to winning this giant league overnight, making each player roughly $120,000. And I remember that year, I was like, I just basically had an opportunity cost about $100,000. I was like, why did I do this? But I started to realize that, like, it's all kind of stepping, it's all part of the game and literally went from that 1 to 0.

00:34:27:05 - 00:34:38:04

Robert "bobby.t" Tyndale

And through that, I realized this again, taking that risk, taking that bet. But more importantly, that persistence keep going. It's vital 100%.

00:34:38:04 - 00:34:54:15

Shawn Kanugo

And I think, you know, one of the reasons why we don't go from 100 is zero. And you talked about it is the embarrassment, the shame, the the the idea that you're going to look like a joke. And we all have that right. I have that as well. You know, we're always concerned about what other people will say.

00:34:54:18 - 00:35:17:16

Shawn Kanugo

Our entrepreneur, our friends, our peers, our family. They're always going to be like, you're going to give this up. Why? Why? Like it's going so well? Why? You know, So I get that. But the reality is, is that and I tweeted this out recently, when it comes to most entrepreneurs, they go through this process of sort of they're like L.L. and then there's a W, and then they're like, okay, that was good.

00:35:17:16 - 00:35:38:23

Shawn Kanugo

And then they go, L.L. And then there's a W, But even though you have all these L's and maybe you have some W's, you know, your true friends, they don't really care about your order totally. They just care about you and they care about you as a friend. They respect you for who you are, and that's the only thing that matters.

00:35:39:03 - 00:35:56:17

Shawn Kanugo

And we get so caught up with what people will think when at the end, at the end of the day, they're not thinking about that. They're just thinking they're just care for you at the end of the day. So I think the the opinions of others really hold us back from going from zero. So how do we how do we stop, you know, caring about that?

00:35:57:10 - 00:36:15:06

Shawn Kanugo

One of the things that I try to do is I try to remind my spouse self every single day that I'm a speck, that that there's been 192,000 years of human beings. There's you know, there's 8 billion people on the planet. You know, there's billions of people that have lived on this earth. You know, we're one earth amongst a billion.

00:36:15:06 - 00:36:24:19

Shawn Kanugo

Universe is like we are just a speck. We don't really matter. And and, you know, to me, that's inspiring. And to me, that's like, you could do whatever you want.

00:36:24:20 - 00:36:26:00

Robert "bobby.t" Tyndale

Why not shoot your shot? Like.

00:36:26:04 - 00:36:27:08

Shawn Kanugo

Like life is short.

00:36:27:21 - 00:36:45:19

Robert "bobby.t" Tyndale

I completely agree. I'm Sean and and like, you know, on that same wavelength, I have realized too many times that we overthink, that people care. People are looking, people are judging. And to be honest, especially in today's world, where there's so much information content out there, no one no one's watching. No no one, no, no one at all.

00:36:45:19 - 00:36:50:05

Robert "bobby.t" Tyndale

And whether you fail or you win again, to your point, no one cares.

00:36:50:05 - 00:37:10:20

Shawn Kanugo

Like how many people have you talk to that? They're like, Oh, like Bobby here. You're like, you know, And they're like a kind of a close friend. They're like an acquaintance. And they're like, they're saying something like, Oh, you're like, How is that e-sports thing? Do you guys they say, do that? That was like, that was like a decade ago.

00:37:11:02 - 00:37:13:01

Shawn Kanugo

Like how many times that happened, right? Yeah.

00:37:13:11 - 00:37:39:05

Robert "bobby.t" Tyndale

To this day, I'll have someone who will randomly ask me a question like, Hey, do you still have that clothing? I'm like, Guilt. That was a lifetime ago. So yeah, so to that point shot, it's hilarious and it's true. Like people are just not paying attention, which is totally fine. But yeah, that should give you the permission to take that risk to to unfold what you want to accomplish, do what you want to do, and more importantly, experiment and breed of.

00:37:39:19 - 00:38:06:02

Shawn Kanugo

100%, 100%. And that that idea of experimentation and free to fail is, I think, so important when it comes to innovation and the ability to ultimately disrupt yourself. To me, you know, we have taught kids, we have taught our society around how to beat an amazing assembly line, right? We have turned everything into assembly line. We've turned we have assembly lines of accountants and marketers.

00:38:06:04 - 00:38:36:02

Shawn Kanugo

We put our kids into assembly lines. We teach people this really standardized, linear way of operating the world of how to exploit as much as possible, optimize. But we haven't taught people how to explore their how to how to play, how to experiment. We haven't even taught that yet. And so to me, that's what we need to do more of as human beings if we want to, you know, really fulfill what we want to do in life.

00:38:36:02 - 00:38:55:03

Robert "bobby.t" Tyndale

100% and just like AusNet for a second, how would you like how how does someone who's listening right now saying, okay, that makes a lot of sense. How do I explore for how to explore my day job, how to explain my 9 to 5, how to explore, explore As an entrepreneur or business owner, what would you say to individuals?

00:38:55:03 - 00:38:57:08

Robert "bobby.t" Tyndale

They said how to explore, how to expand.

00:38:57:20 - 00:39:16:20

Shawn Kanugo

So to me, the idea of exploration is is not setting aside a time to to do that, because the reality is, is that you're never going to get to it. How many people that are listening to this want to get to the gym? Oh, yeah, I carved out that time for the gym. I'm going to go there, right?

00:39:17:19 - 00:39:39:02

Shawn Kanugo

I'm going to carve out that time to meditate. I'm going to carve out that. Not going to happen. Forget carving out time for exploration. I think your job is exploration. I think that every single thing that is in front of you, every single task, you should be asking the question, can I do this better? Why do why am I doing this the way that I'm doing it?

00:39:39:12 - 00:40:05:01

Shawn Kanugo

And every single thing that you're doing every single day, ask yourself the question, why do I do this? And I actually have a helpful tip, which is I asked myself the question, how do I try to get myself fired today? How do I try to get myself fired today? It's it's this the idea of taking a very small risk every single day that will not change that will ultimately change my trajectory, but, you know, my organization's trajectory.

00:40:05:07 - 00:40:21:06

Shawn Kanugo

So yourself, the question, how do I try to get my self fired today? And it's like sending that moonshot email to a client that you've been waiting to send or it's like having a difficult conversation with a colleague like, how do I try to get myself fired every single day? And that will help you explore just a little bit more.

00:40:21:08 - 00:40:29:16

Shawn Kanugo

Because if you if you ask yourself that question, you wouldn't optimize, you would ultimately explore it is the ultimate exploration question. Oh.

00:40:30:05 - 00:40:44:09

Robert "bobby.t" Tyndale

So on that is so powerful because like I think people understand like the by product of doing so is like that opportunity. And I imagine to some extent you don't mean like literally kill yourself in like shooting yourself your own foot up doing.

00:40:44:14 - 00:40:46:05

Shawn Kanugo

Don't put somebody in the face.

00:40:46:19 - 00:41:00:12

Robert "bobby.t" Tyndale

But ask yourself, could you punch so in the face in terms of exploring that back there are going to those limits. I remember back in November when I first got a glimpse of like chatty CBT.

00:41:00:15 - 00:41:01:14

Shawn Kanugo

Yes, okay. Yes.

00:41:01:14 - 00:41:25:15

Robert "bobby.t" Tyndale

I immediately, without hesitation, jumped into the what is it? Let me start it. And to be part of that like system in that wave as it is now, which is an insane, awesome tool that let's be blunt, it's going to change everything in terms of the layers of different apps and programs. Are people utilizing it to create content information, to digest stuff, to communicate ideas brings up the friction.

00:41:27:02 - 00:41:48:16

Robert "bobby.t" Tyndale

There are still individuals who are just either don't have that in them to experiment, which I think puts you at so bad, because obviously when utilizing tools or technology, it's not about going all in, but it's about integration, testing, experimenting, seeing what what doesn't work and being comfortable in that failure if that happens or those wins if it goes other direction.

00:41:48:21 - 00:41:59:08

Shawn Kanugo

Yes. So what's your what's your take? So you obviously, you've been using some of these generative AI tools. I know you're you're a tech geek around some of this stuff. So tell me what your take is around the whole gender of the Ispace.

00:41:59:08 - 00:42:25:14

Robert "bobby.t" Tyndale

Ultimately, it's like the best thing in the world because I think what it's doing, it's allowing people who not necessarily have the skill set, the technical skillset to execute on those ideas as from photography to videography, the way down to like creating art, to finally have a chance to put together ideas and they have their head and they're maybe don't have the time to pursue those skillsets to finally be able to play, finally to be able to execute and bring stuff to fruition.

00:42:26:03 - 00:42:58:16

Robert "bobby.t" Tyndale

There's a lot of technical people who are sure fear and scare. They're taking all of these jobs. There's also the individuals who are the artists who are also like upset that it's taking my my concepts, it's taking the lead in my art and really designing it. But from my perspective, from the biggest thing, I think it's going to be such an amazing tool for solo creators who finally kind of have no barriers yes, no excuses, like it has never been easier to create ever in the history of time than right now.

00:42:58:16 - 00:42:59:07

Shawn Kanugo

100%.

00:42:59:07 - 00:43:03:17

Robert "bobby.t" Tyndale

And there's just there's just no reason why to say this. There's absolutely nothing.

00:43:03:21 - 00:43:28:13

Shawn Kanugo

I 100% agree with you. And I agree that this is this is the next paradigm shift. This is the next exponential tech that we've been waiting for. And I say this every single time I do a keynote, and I've been doing this since since Chatty Betty came out and I news Jack this because that that weekend, Chatty Betty, it was December the first week in December.

00:43:28:17 - 00:44:07:07

Shawn Kanugo

It was like coming out. I remember on that on that Tuesday, I integrated with my keynote and I said, This is the next thing. And if you are not experimenting with this, if you are not in the mud, then you're going to be left in the dust. And and to be honest with you, if you are a professor in a a you know, in a white collar job today, if you haven't had the chance to play with this or you haven't heard of this, I don't know what you're doing, stop watching this and start doing something with it.

00:44:07:11 - 00:44:40:08

Shawn Kanugo

Those and this is going to this is going to disrupt every single industry. I'm so I'm so like, I'm so confused as to why people are not understanding how massive of an impact this is going to be. I use this thing I use chatbot to mid journey. Yep, I've been using Adobe Generative fill every single day. Okay. And I it's crazy and it's just starting.

00:44:40:08 - 00:45:03:07

Shawn Kanugo

We're on day one and it's already, it's already unbelievable. So every single industry is going to change every single white collar job up until now is going to change. It is going to replace jobs and it is going to replace jobs. And I don't want to sugarcoat it. It is going to replace jobs. So if you are in the job today, that is redundant, that is repetitive, that's mundane, that's mediocre.

00:45:03:09 - 00:45:24:23

Shawn Kanugo

If you hate it, then the robot will come for you. This is the end of mediocrity. You have to go and find where you can provide value in the world because this is coming. And I think this is the great democratizing art in terms of creativity. This is putting the hands of this is putting creativity in the hands of every single person on the planet.

00:45:25:09 - 00:45:38:00

Shawn Kanugo

Anything that you ever wanted to visualize to to, to to sell your boss on, to do anything. It's here. Stop. You don't have any excuses anymore. I'm so passionate about this subject. It's crazy. I.

00:45:38:00 - 00:46:03:05

Robert "bobby.t" Tyndale

I am also. I have been trying to again, I use it religiously, daily, since its inception and what I've learned from it, it's just it's an accelerator for individuals who have ideas and concepts that they want to flesh out. If you have experience and knowledge and people think that it's it can be used to like if I have no experience or knowledge about this particular topic or subject, they can just dive into it.

00:46:03:05 - 00:46:32:09

Robert "bobby.t" Tyndale

But it gives you that like almost like fluffy generic answer. But if you're an individual has a lot of knowledge and experience, that's an area between the series of prompts or diving deep through a series of like inputs. You're able to get such a great place of unpacking information, accelerates it around it. I have done it. I'm sure you've done also, I've done reports, I've done sort of breakdowns and details that it's taken me seconds to complete.

00:46:32:16 - 00:47:10:12

Robert "bobby.t" Tyndale

And the other thing recently that I've been just nerding out is there's individuals who are creating basically through a series of like platforms, the opportunities to kind of like have them like interconnected of different basically texts and apps. Yeah. So I have this really cool app on my phone that I can record a voice memo breaking down situation, breaking down an experience, and then it automatically will write itself through chat, CBT through a transcription, and then also chatting with I've these prompts that allow it to like challenge my thoughts, summarize my thing in bullet points.

00:47:10:16 - 00:47:16:04

Robert "bobby.t" Tyndale

So then with a click of a button by me recording this note, it just gives me a detailed brand.

00:47:16:05 - 00:47:16:19

Shawn Kanugo

Oasis.

00:47:16:19 - 00:47:17:13

Robert "bobby.t" Tyndale

And all the stuff. Part of.

00:47:17:13 - 00:47:18:12

Shawn Kanugo

Me is that Oasis.

00:47:18:13 - 00:47:26:21

Robert "bobby.t" Tyndale

Know this is this, this is, this is a cell phone and I can't think of the name of exactly what it is, but it's the holy cow.

00:47:28:12 - 00:47:52:22

Shawn Kanugo

Anyways, I totally get what you're saying. I am using something very similar to which is you speak, you speak into it and analyzing it. It can turn it into an outline, a transcript, a poem like anything. And it's super powerful. And I believe that we are entering into the narrator economy. Yeah, right. The just the ability to come up with a goal, the ability to just narrate what you're feeling and you can get all these outputs.

00:47:53:02 - 00:48:13:13

Shawn Kanugo

And I think we actually rewiring how we look at organizations. We are, we are rewiring how we look at processes and work. Like I've been saying, the end is now the beginning, where now, you know, at the beginning of any process you should get the API to spit out 100 different variations and that now that's the beginning point.

00:48:13:16 - 00:48:34:01

Shawn Kanugo

You actually have the output to start. Yep, the end is the beginning. And then you start your creative process or you then you start your innovative process after that. And so this is this is going to change everything. And, you know, one of the things that happens within organizations, we have so much bureaucracy. We have assistant managers and managers and senior managers and VP's and VP's and senior VP's.

00:48:34:03 - 00:48:58:04

Shawn Kanugo

We have all this infrastructure with all this bureaucracy in order for people to manage the work. But you see with a when the end is now the beginning, when you can get the AI to do all the output, what work are you actually managing? And so we have created we have created all this bureaucracy and all this fat within our organizations because they are there to manage the work.

00:48:59:18 - 00:49:20:02

Shawn Kanugo

So I can't even start to talk about how this is different than every technology that we've seen today. This is a massive game changer. It's going to be 51%. Unbelievable. And 49% is going to be horrible. And you know, there are some downsides to.

00:49:20:02 - 00:49:49:20

Robert "bobby.t" Tyndale

This, but and one in the show, one I want to get your hot take on is the traditional like educational in particular university. I'm Kentucky is what's your thoughts and opinions on how especially you know as a school year wrapping up in the new years starting this fall. What's your take on like sort of the university colleges now with this tool that's out there that I believe even through Chatty Betty, you could run chat CBT to prompt it, to say, Hey, by the way, make the service asses your own engines of has.

00:49:49:20 - 00:49:51:21

Robert "bobby.t" Tyndale

It's been written by AI. What's your take on that?

00:49:52:18 - 00:50:15:14

Shawn Kanugo

So I've been seeing some universities and colleges some of them banned Gupta Chat, CBT and Bard and other things. I believe that that's the dumbest thing that you can do to me. It's putting this in the hands of everybody and saying, by the way, you know, here's one of the greatest aggregators and tools. How can we use it to fuel creativity at the end of the day?

00:50:15:20 - 00:50:48:09

Shawn Kanugo

And I think what it's also exposing is the hypocrisy of universities, that we've actually train people to be mediocre. We've trained people to be in assembly lines and we're putting out, you know, we're sending kids into the world in this assembly line format. And I think what universities have been amazing for or are it's been amazing for people to make friends to to learn new ideas, to explore new avenues, to make love, to go to, you know, to drink for the first, you know.

00:50:48:21 - 00:50:49:16

Robert "bobby.t" Tyndale

These parents is.

00:50:50:00 - 00:51:15:05

Shawn Kanugo

Like, that's amazing. I think that we should still continue to do that. Actually. I think we're going to have kids that actually can develop an interpersonal relationship learn how to communicate, like get on a podcast and talk for two, three, 4 hours. Yeah, I think that's a that's a massive skill. Yeah. And so I think what that CBT is going to expose is that universities are actually just status signaling, you know, mechanisms.

00:51:15:05 - 00:51:33:22

Shawn Kanugo

The reason why you go to a really nice school is for the status so you can have that, that they can go to a nice, you know, institution, a nice firm and have that on your resume at the end of the day. And so let's let's you know, many people think of the university as the learning. Well, the learning has always it's it's already been disrupted.

00:51:33:22 - 00:51:41:17

Shawn Kanugo

You only learn on YouTube that podcast and watching something like this, you're going to learn more in this book than you're going to learn in four years of of school.

00:51:41:17 - 00:51:42:17

Robert "bobby.t" Tyndale

100%.

00:51:42:17 - 00:51:48:00

Shawn Kanugo

So what is school? Yeah, we need to ask the question, what is school? Especially in the world of generative it.

00:51:48:00 - 00:52:03:17

Robert "bobby.t" Tyndale

I that's that is such a such a great and accurate take because it's not like we're going back it's not like, like there's like a rewind and a pause and for them to ban it, it's like, well, how do you bat? So, you know, of course people cannot do it at home or do it in their like dorms or whatever they're doing it.

00:52:03:17 - 00:52:24:00

Robert "bobby.t" Tyndale

So that's that's a fascinating take. So to jump ahead on to something that's new, as you brought up earlier about that vision probe this I'm kind of curious what was going through your head when you saw that and you could just like I mean, shared the people who don't fully know about Apple's newest almost medium that they're trying to develop.

00:52:24:03 - 00:52:50:12

Shawn Kanugo

Yeah. So Apple Apple's introduced the vision pro which is their they they they did something very savvy within their sort of a developer keynote where they didn't say the word I once they didn't say the word metaverse because they didn't want to put themselves in any of those camps. But really this is a mixed reality spatial computing platform that you just put on your face.

00:52:50:22 - 00:53:19:18

Shawn Kanugo

And I think it is I haven't used it yet. So my my take is very, you know, primitive. Yeah, But I have like read all of the reviews and seeing what people are saying about it. And many people have said that it is actually phenomenal. People that that you could trust guys like Ben Thompson, Marquez Brownlee, they've they said how amazing it is, and it's going to be really interesting to see where this goes and where this develops.

00:53:19:18 - 00:53:32:11

Shawn Kanugo

I think the same thing happened with the iPod or the iPad or the iPhone at the initial that when it started, we're like Apple, you know, where are the you know, where the use cases?

00:53:32:11 - 00:53:36:09

Robert "bobby.t" Tyndale

Yeah, where's the keyboard? Like, like, like why would I need this? Yeah, I have a computer.

00:53:36:17 - 00:54:06:05

Shawn Kanugo

So, you know, for me, I think, like, I've been thinking a lot. What is the use? Yeah. And I think for vision provision pro, I think what Apple is really trying to do is that they really want this to be something that use at home so cross between work and entertainment. At the end of the day I don't see people wearing this outside of of of work like yeah.

00:54:06:06 - 00:54:07:01

Robert "bobby.t" Tyndale

Take it on the bus.

00:54:07:03 - 00:54:33:18

Shawn Kanugo

Yeah yeah I don't I don't see that yet. I don't think they built it for that kind of experience. Yeah. And so this is really kind of like a home thing. And then the price point is interesting too, because it's 30, you know, it's 30 $500 U.S.. Yeah. And that's a huge price point. So if you look at traditional organizations, I mean, they can't even get a MacBook into their organization, let alone let alone an Apple Vision pro.

00:54:34:00 - 00:55:04:00

Shawn Kanugo

So the at the enterprise adoption of this, although I can definitely see the the opportunity of including you know Apple vision Pro for training you know for folks that are like in like very risky positions like I can just see people bugging you know, doing their Excel spreadsheets in Apple Vision Pro but but the it needs to be cheaper right because the reality is that enterprises won't invest in this building otherwise they would have got MacBooks by now.

00:55:04:07 - 00:55:12:04

Shawn Kanugo

I go everywhere. People still don't have MacBooks because their I.T. firms don't have the money for it. Yeah. So, yeah, it's really interesting. What was your original take, seeing it?

00:55:12:04 - 00:55:31:04

Robert "bobby.t" Tyndale

You know what? I think a lot to what you just said is around entertainment. Like, I'm sure the gaming that's going to come out, that's going to be quite immersive, clearly that the movie experience and the consumption is going to be quite also interesting. Where I'm intrigued is what will this do in terms of like now the new layer of like content creation?

00:55:31:14 - 00:55:51:21

Robert "bobby.t" Tyndale

You know, as much as you're right, I also believe that people are not going to wear this on the public, but I think there's going to be a series of individuals who are going to push it out in public to kind of document all of these experiences and build up even to that resume a rapport of that information to share of those that kind of different those different experiences.

00:55:52:12 - 00:55:58:13

Robert "bobby.t" Tyndale

You know, end of the day, like let's be blunt, like Apple is such a is a considered like a premium product of like.

00:55:58:19 - 00:55:59:08

Shawn Kanugo

Hundred percent.

00:55:59:13 - 00:56:21:01

Robert "bobby.t" Tyndale

And in that they carry such authority that once when they open the doors and that's what everyone else is going to start to invest into this space of like an augmented reality and things like that, even though it's been done in some place. And so I'm very I'm I'm looking forward to seeing the spinoffs of devices and other groups with Snapchat or that individuals onto that platform.

00:56:21:01 - 00:56:27:23

Robert "bobby.t" Tyndale

But more important, I'm also excited for some of the developers who are going to be producing so much more items in it. End of the day, I was excited.

00:56:28:08 - 00:56:28:16

Shawn Kanugo

To me.

00:56:29:08 - 00:56:30:15

Robert "bobby.t" Tyndale

And I'm an Apple fanboy.

00:56:30:20 - 00:56:52:05

Shawn Kanugo

Yeah, yeah. To me I'm the same. I'm excited. I'm excited about people that are willing to take shots. I'm excited for companies that are willing to take big bets. That's why I, I see a lot of people, they complain about, you know, Mark Zuckerberg or Matt and what they've been doing with their with their products, with Quest and whatnot, like I and I actually applaud them.

00:56:52:05 - 00:57:15:07

Shawn Kanugo

I applaud people that are trying to disrupt and try something new and change the course of technology history. Like, to me, I applaud that. And yet everyone will, you know, have their take of I just I I'm maybe I'm an optimist, but I appreciate the innovators that are, you know, trying to make our lives better.

00:57:15:09 - 00:57:38:02

Robert "bobby.t" Tyndale

And upset because, like, it's funny to go back to the book. I mean, when you lay out in the past some of those like historians as individuals, as people who took those risks, who made those things like we'd be nowhere today without them, without that framework. But those myself, all those people practicing and taking those steps. And it's it's crazy to think of like a world of not individuals who are willing to take those risks.

00:57:38:19 - 00:58:05:19

Shawn Kanugo

And the reality is, is that everybody that has become a bold one, every single person that has actually put a dent in the universe, they have all gone through this this fight. They've all they all had to embrace this darkness for years until, you know, the world sort of recognize who they were and they recognize their talents and, you know, their innovations were able to, you know, excel in the world.

00:58:06:01 - 00:58:29:02

Shawn Kanugo

And so that's why I never I always embrace people that are trying to do something differently because I know how hard it is. I know the pain that that you have to endure to be an innovator. One of the things that I talk about my keynotes is this idea of embrace the dark. It's like the darkness is not your enemy, it is your friend is where you find your limits at the end of the day.

00:58:29:06 - 00:58:51:21

Shawn Kanugo

And if you want to be an innovator, you have to be able to go through this period where you look like a joke, where you have to suffer and ask the question, Are you willing to have the longest view in the room? Are you willing to suffer because that's what it takes to be an innovator. There are anomalies, there are anomalies throughout history where you, you know, out of the gate you create something.

00:58:52:03 - 00:59:10:09

Shawn Kanugo

But for 99.99% of the people, you got to be like, you know, James Dyson 5000 prototype for 15 years and then you make it. You got to be like Mr. Beast, hundreds of videos with nobody watching it until you become the biggest YouTuber of all time. You have to embrace the darkness.

00:59:11:04 - 00:59:31:19

Robert "bobby.t" Tyndale

And that that is such an important because sometimes when people hear the stories, they always hear the success and they don't understand that this people have a roadmap of just being uncomfortable, of failures, being a hard place. And it's just, again, the the, the hits, the, the wins around that.

00:59:32:05 - 00:59:49:19

Shawn Kanugo

So I'm going to ask you a question. What what is something what is something that you believe in that no one believes in yet? Or what is something that you believe in where even your close friends like would disagree with you or people that you admire?

00:59:49:20 - 01:00:14:00

Robert "bobby.t" Tyndale

No, that's that's that's a good question. You know what? It's I again, one of the cliche things that I'm a fanatic about and it's what we've been discussing in the bigger picture is, is this using content as a tool? My friends and the people around me, even in a in a in a day and age like now don't believe that's true.

01:00:14:16 - 01:00:16:10

Robert "bobby.t" Tyndale

Like they they unpack that.

01:00:16:10 - 01:00:16:19

Shawn Kanugo

What do you mean?

01:00:16:21 - 01:00:40:17

Robert "bobby.t" Tyndale

So I think people understand the value of context. They see it everywhere. They see these like, you know, these YouTubers, these individuals climb hit certain trajectories. But I don't think they actually believe it's possible. And it's a weird conundrum. I have so many conversations, individuals who are doing great work, whether if they're building out series and they're going, no, who speaking?

01:00:40:18 - 01:01:06:18

Robert "bobby.t" Tyndale

Well, I'm not going to name names, but when they're building out series of installations, whether they're creating documentaries, mosey or even to if they're accelerating a new space in murder space, the cannabis space and places, I've said to them that through the work that they're doing, if you just shared, showed your work, documented some stuff or what you're doing behind, you would see an acceleration in work.

01:01:06:18 - 01:01:26:16

Robert "bobby.t" Tyndale

They because people don't know what you do. And and we are part of that world that seeing is believing like that that cliche like if it's not the ground, it doesn't exist. It's relatively kind of true. Like I'm a believer that perception is reality and it goes both ways, which is sometimes bad negative thing, but it also goes in a positive thing.

01:01:26:19 - 01:02:14:13

Robert "bobby.t" Tyndale

And in a world that perception is reality. If I have no presence, if I have no brand out there through my content and my stories, then be honest. Do I exist? And that's obvious. You do. But to many you don't do the majority. You don't. And I have believed and speaking to sort of like technology, one of the things that I'm quite avid about is if you can use technology to its fullest by continuously testing, experimenting, documenting and sort of storytelling and keeping that content, keep that information to use, I think there's like a bigger play out of this where as you mentioned, that you have two children.

01:02:14:13 - 01:02:34:13

Robert "bobby.t" Tyndale

I am a new father and so I have a three year old and a nine month old. And I think that this is the first time in history that we build a legacy that, like my son can see what I did five years ago, ten years ago, through the stuff that I've documented, through the stories I've told by actually me keeping this information.

01:02:34:23 - 01:02:58:16

Robert "bobby.t" Tyndale

And one of the newest projects that I've done that I've been sharing with few people is I've been building out a legacy project where I've been interviewing father and diving deep in the story in like a podcast setting where I'm filming it, asking him questions. And what I'm doing is I'm creating like quite a lengthy capsule because I want to start, so to speak, my family's linear history.

01:02:59:12 - 01:03:07:03

Robert "bobby.t" Tyndale

And it's going to start with this because I have. Yes tools and more importantly, because of technology. I have that time. I have that opportunity.

01:03:07:14 - 01:03:37:12

Shawn Kanugo

Yeah, you know, I love that and I love the idea of legacy. I say this to my friends all the time that especially as being somebody that's a little bit more public, my my kids and my kids as kids are literally watching me in 4K. They're literally watching my movies in 4K and whether it's watching YouTube or podcasts or whatever else, they are seeing how I'm moving.

01:03:38:00 - 01:03:52:16

Shawn Kanugo

And so if that's not the biggest like motivator in the world to be like, you know, somebody your kids could be like, what was that doing in that in that 2020 era? Like, well, what was he up to in that era? What happened there?

01:03:53:06 - 01:03:57:00

Robert "bobby.t" Tyndale

What was his mindset like? What was his beliefs? What did he care about exactly?

01:03:57:00 - 01:04:16:23

Shawn Kanugo

And we never had that. I wish I had that with my father, right. I wish I had that with my mother to understand what their mindset was and so that it can help me, you know, reflect on my decisions. But now, for the first time in history, our kids are watching us and they can watch us. Yep. And it's incredible.

01:04:16:23 - 01:04:35:23

Robert "bobby.t" Tyndale

And to that, like your to your point, the grandchildren, your great great grandchildren, your great, great, great grandchildren right now are watching you. And consumers think, Oh, that's where I got that work from. That's where I got that. And that's where I got that discipline from. That's where I got that interest in technology speaking or engaging. And I think that's powerful.

01:04:36:14 - 01:04:56:14

Shawn Kanugo

And think about it like, you know, somebody like your great, great granddaughter is going to clip out this particular piece and be like, yeah, you know, oh, my my great great grandfather was talking to this this guy. I can go. He said, embrace the dark things and I like that. And he's going to, like, present on it. So it's just wild.

01:04:56:14 - 01:05:28:08

Robert "bobby.t" Tyndale

Oh, it's a crazy thought. So through your talk, Sean, and through you speaking to all of these groups, from like corporate culture to Fortune 500 companies, I'm kind of curious, what does that landscape look like in terms of sort of how fast are they moving around it? And for small business owners, entrepreneurs and kind of people who sometimes feel like they can't keep up for the big tech, big company and don't you give them some insights of how fast they're moving or how slow moving.

01:05:28:17 - 01:05:29:21

Shawn Kanugo

On what on what piece.

01:05:30:15 - 01:05:53:01

Robert "bobby.t" Tyndale

On almost like call it like pursue, because as you said before, you're a strong believer that like the power shift is going to the individuals versus the big corporate companies. I'm currently, as you're traveling and having those keynotes and meeting and talking to all these corporate groups, I'm wondering, is that still the case or is it an acceleration in that case right now?

01:05:53:01 - 01:05:53:16

Robert "bobby.t" Tyndale

Because of that?

01:05:54:04 - 01:06:12:15

Shawn Kanugo

I think it's still one I think it's still a you know, I ask the question, what is one truth that you believe in that no one believes in yet? I believe that this is this is still hidden. Right? This is still a secret that no one knows yet that the most powerful entity in the world is the individual.

01:06:13:00 - 01:06:36:04

Shawn Kanugo

And I don't think institutions have figured it out. Some of them have. They've seen the power of creators. They've seen you know, that's why, you know, some of these, like I mentioned, messy before. And that deal, that's that's an example of something like that but we're starting to see it. And I think over the next decade, one of the biggest questions that organizations are going to have is like, how do we how do we compensate?

01:06:36:04 - 01:07:03:12

Shawn Kanugo

How do we how do we manage somebody that is actually building their own brand, their own equity, and and be able to have them within our organization? Very similar to what the NBA is probably going to go through. You know, LeBron started this player empowerment movement and you've seen that cascade to almost all the stars in the NBA where they have so much clout and power.

01:07:04:08 - 01:07:25:09

Shawn Kanugo

And in a sense, at some point they they might want equity. Right. And that is going to happen with many organizations, not in not only media, not only sports, but like accounting firms and consulting firms and marketing firms. Right. And so this is going to be a really interesting conversation. And the fuel is really around is it's really not content.

01:07:26:05 - 01:07:49:20

Shawn Kanugo

And that's content is power. Content is luck. What I mean by luck, when you put a piece of asset, whether it's a text, video or audio, you have no idea where that's going to go. Yeah, that could hit somebody that let's say five people watch it, that could create a connection that you didn't have before, that could create an opportunity that you've never seen before.

01:07:50:01 - 01:08:10:16

Shawn Kanugo

Content creates luck, and that's power. And so I think organizations are going to start to see it. You're already seeing in the media realm. That's why a lot of journalists are starting up their own substack and whatnot. But it's going to come to every single industry. It's probably going to take a decade to get there, but I think they're slow to adopt.

01:08:10:16 - 01:08:10:23

Shawn Kanugo

Oh.

01:08:11:15 - 01:08:23:16

Robert "bobby.t" Tyndale

Sean, I could talk to you for another 2 hours if given the time, but I you know, I want to respect your time and I want to say, first of all, thank you so much for joining us. Tell us, where can people get the book from and where is it located?

01:08:23:21 - 01:08:48:07

Shawn Kanugo

And so so first of all, before I get into this is not important. First of all, let me tell you this. You know, I'm humbled and honored to be here. Like truly, truly, truly. I don't think that there are that many people on this planet that put the love and the time and the production value and have the esthetics and the design into putting something together like this.

01:08:48:12 - 01:09:17:04

Shawn Kanugo

This is you know what this is? This is love. This is love. This is. And that's why when you asked me to come on here, I'm like, I know that you were doing this out of the love of producing something great and I was excited to come on here. Okay. And so with that, I want you to rate review, subscribe, whatever you got to do on this channel because this person is giving you love.

01:09:17:04 - 01:09:19:00

Shawn Kanugo

So give him love back.

01:09:19:10 - 01:09:20:02

Robert "bobby.t" Tyndale

Respect.

01:09:20:19 - 01:09:26:12

Shawn Kanugo

And after that, pick up the bold ones, attach hers, Amazon, wherever you can get the book.

01:09:26:12 - 01:09:48:13

Robert "bobby.t" Tyndale

So well done. Again, thank you for those kind words. And everyone, I'm telling you, this book is so fascinating. It dives deep into some great stories, some practical advice, practical things you could do. John, thank you so much for coming in. I think you have a wealth of information, wealth of content. You're an amazing individual and I'm looking forward to the next time.

01:09:48:19 - 01:09:51:00

Shawn Kanugo

Yes, Let's do it again. Thank you so much.

01:09:51:02 - 01:09:51:21

Robert "bobby.t" Tyndale

Awesome. Thanks.

01:09:52:03 - 01:09:52:12

Shawn Kanugo

Thank you.

01:13:13:18 - 01:13:43:16

Robert "bobby.t" Tyndale

Hey, what's up, everybody? Welcome to another episode of the Canines. Just Bobby T. In this episode, I get a chance to sit down with Sean, go, who is a strategic innovator, keynote speaker, author of The Bold Ones, and just overall, just an amazing, interesting guy. In this episode, we explore Sean's journey from being a professional, working at Deloitte all the way down to taking on the taking on the reins of life and becoming an entrepreneur who specializes in talking about digital disruption.

01:13:44:03 - 01:13:50:14

Robert "bobby.t" Tyndale

This episode has a wealth of information, details, tactics, strategies and a wake up call for all the creators.